steve carlson

Client: Hallmark

Project: Text Shame

Creative Agency: PMH

Executive Creative Director: Dave Peterson

Creative Director: Jordan Lee Rich

Art Director + Animator: Steve Carlson

Copywriter: Lindsay Lamb

Account Director: Laura Wiering

Executive Producer: Sean Healey

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Hallmark was looking to promote their new "Sign & Send" feature, which let customers take a picture of their own hand-written note, and add it to the card they were purchasing. Making these the most personal customizable card around. They wanted to be bold to break through, but didn't have a lot of money for the actual production. The solve was playing with animated, bold type, colors, and illustrations to tell occasions that people could relate to.