Client: Walmart
Project: Scoop, Fall '21
Chic knits, lux faux leather, and bold prints, that was the DNA of the Scoop Fall collection. The direction for the campaign was to show how these clothes lived on the body. While they were elevated, they moved beautifully, so that became the motivator. Leading with social media videos, the cast showed off their moves in the stunning collection.
Executive Creative Director: Dave Peterson
Creative Directors: Willyum Beck
Sr. Art Director: Steve Carlson
Copywriter: Amie Valentine
Account Director: Laura Wiering
Account Supervisor: Kelsey Gisch
Executive Producer: Gigi Guldas
Sr. Project Manager: Ashley Taney
Client Creative Director: Brandon Maxwell
Movement Director: Stephen Galloway
Set Design: Marla Weinhoff
Photographer: Ethan James Green
DP: Tristan Sheridan














